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What’s all the fuss about video…

Our short, stats heavy guide to how Video could help you succeed

In the world of online interactions and social media, visual media is one of the most cost-effective ways to spread your message to the masses.

When done well, it’s the perfect way to engage your customers and convert interest into sales. After all, the sector is doubling in size each year while 60% of people prefer watching online video compared to television.

Moreover, viewers retain over 9x the amount of information when watching videos compared to reading text.

Video can be incorporated for both internal and external communications to truly benefit your business.


The amount of a message that viewers retain when they watch it in a video compared to 10% when reading it in text

  • Percentage of Business that now use video as a marketing tool 87% 87%
  • Percentage of consumers that say that videos gave them more confidence to purchase online 57% 57%
  • Percentage of people who say they’d most prefer to to learn about a product or service by watching a short video 68% 68%
  • Marketers who use video grow revenue 49% faster than non-video users 49% 49%


Percentage of online activity spent watching video

These statistics only tell half the story – the power of video for your business is huge, but how to use it can be confusing.

Here are a few proven forms of video that might work for your organisation:

When thinking about videos for the customers, most will naturally consider product advertisements that are somewhat reminiscent of traditional television ads. After all, the whole purpose of your company is to sell products and turn a profit.
Using product advertisement videos in the digital arena offers far greater flexibility on durations, production values, and the general concepts. Whether used as social media posts, Youtube advertisement, or on-site video to increase the amount of time a user spends on your page, the results can be fantastic.
Explainer videos include ‘how to’ guides and tutorials among any other type of content that explains more about a product. If you want to compare it to more traditional visual media, this type of content is more akin to the infotainment content seen on shopping channels.
In the digital arena, though, explainer videos do not have to promote the product in an explicit manner. This is about building trust, keeping the brand fresh in their minds, and providing a sense of value without even selling anything. These features can all have a truly positive impact on the company’s bottom line, even when the results are unquantifiable.
As mentioned, the average user prefers to see videos than read articles. In a world where face-to-face communication is hard for online companies to establish, brand insight videos can work wonders. They’re informal, fun, and a great way to encourage respect from the viewer.
Brand insight videos can include ‘behind the scenes’ clips, staff interviews, and background information. This is a great way to show your fun side and connect with your niche market. Paddy Power are particularly well known for their approach. Aim to have a similar impactful approach, but geared towards your target market, for optimised results.
Statistics show that 93% of users use customer reviews to decide whether a business can be trusted. Naturally, then, combining this with the preference of visual content through the use of testimonial and customer review videos makes a lot of sense.
They serve the purpose of gaining more trust from the users while also engaging them in a relaxed yet powerful manner. Moreover, you can include the testimonials that say the best and most relevant things about the business while also asking local customers to provide video testimonials. The impact this can have on brand awareness, reputation, and sales will blow your mind.
Staff training videos are great for many different reasons. As well as encouraging staff to retain more info, they can be used as part of an interactive learning experience. Given that active learning is more productive than passive learning, it can be a winning combination.
Investing in employee development that shows them how to perform ensures that they will follow the company protocols, bringing a far greater level of consistency across the business operation. In turn, this can aid everything from productivity to collaboration, which can only help your managerial responsibilities too.
As well as the different video types, you should embrace the array of video styles. Your company videos can include animations, CGI, infographics and other visual representations. One of the best times to use these features is when proposing a project.
Research shows 72% of people prefer to learn about ideas and products via video. So, whether you’re informing employees about an upcoming release or trying to gain funding from investors, the visual presentations will generate a far greater response. Better still, there’s no threat of skipping key parts due to your nerves.
Outsourcing is an increasingly popular recruitment method, but managing the team in a way that makes remote-based employees feel included isn’t easy. While you’ll probably use video conferencing as standard, pre-recorded videos can work well too.
Oboarding is a particularly great time to utilise this idea. Celebrating their work through videos or providing insight when opening new offices or getting new equipment are great alternatives that should also be embraced. A team that works together succeeds together.
Webinars can be closely linked to training, but serve the function of allowing everyone to gain insight from an important talk even when they weren’t available on the day due to geography or prior engagements.
The use of webinars can teach your staff while also increasingly being used for external communications. Webinars can be streamed live or recorded and uploaded after post-production. Either way, your company should definitely consider their use.
Adding a human touch to your digital communications is sure to have a positive impact, and thank you videos are an ideal solution. They carry far greater weight than standard emails while they can be delivered via other forms of communication like social media or SMS.
Creating a great thank you video is pretty easy, and the same video can be sent to several people. Whether it’s to suppliers, backers, employees, or customers isn’t overly important. The memorable factor is supported by a level of professionalism that is sure to create a winning impact. If that doesn’t signify a successful use of video, what does?

There is no better way to capture the feeling and success of your event than filming it, and if your event includes speakers and presentations etc. then you have the added benefit of creating a visual archive of these key elements. Good event filming, like most video production in general, requires particular preparation – so make sure you’re including this at the planning stage so as to get the most benefit

How can we help you...

If you think you should be doing more with video, or perhaps doing things differently then perhaps we can help.

Why not get in contact – no obligation, no hard sell – just a good chat over a decent beverage of your choosing.