What’s all the fuss about video…
Our short, stats heavy guide to how Video could help you succeed
In the world of online interactions and social media, visual media is one of the most cost-effective ways to spread your message to the masses.
When done well, it’s the perfect way to engage your customers and convert interest into sales. After all, the sector is doubling in size each year while 60% of people prefer watching online video compared to television.
Moreover, viewers retain over 9x the amount of information when watching videos compared to reading text.
Video can be incorporated for both internal and external communications to truly benefit your business.
The amount of a message that viewers retain when they watch it in a video compared to 10% when reading it in text
- Percentage of Business that now use video as a marketing tool 87% 87%
- Percentage of consumers that say that videos gave them more confidence to purchase online 57% 57%
- Percentage of people who say they’d most prefer to to learn about a product or service by watching a short video 68% 68%
- Marketers who use video grow revenue 49% faster than non-video users 49% 49%
Percentage of online activity spent watching video
These statistics only tell half the story – the power of video for your business is huge, but how to use it can be confusing.
Here are a few proven forms of video that might work for your organisation:
- 1| Product Adverts
- 2| Explainer Videos
- 3| Brand Insights
- 4| Testimonial Videos
- 5| Staff Training
- 6| Presentation Videos
- 7| Remote Collaboration
- 8| Webinars
- 9| Thank You Videos
- 10| Event Videos
There is no better way to capture the feeling and success of your event than filming it, and if your event includes speakers and presentations etc. then you have the added benefit of creating a visual archive of these key elements. Good event filming, like most video production in general, requires particular preparation – so make sure you’re including this at the planning stage so as to get the most benefit